{
 "slug": "action-dead-centre",
 "name": "Action dead centre",
 "category": "composition",
 "group": "Placement",
 "media": [
  "image",
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "At a fast pace the viewer never has to find the subject again after a cut.",
 "use_when": "Fast animated ads and montages.",
 "phrase": "the subject of every shot sits in the exact centre of the frame and the effects play around it",
 "pitfalls": [
  {
   "text": "At 1 to 2.5 seconds a scene, a subject that jumps around the frame costs the viewer the scene.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Motion graphics with Claude (Rourke Heath)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "centred-symmetry",
  "shape-morph"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on Motion graphics with Claude (Rourke Heath)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/composition/action-dead-centre",
 "markdown": "https://directorchair.ai/composition/action-dead-centre.md",
 "prompts": {
  "nano-banana-pro": "[your subject] in [your setting]. The subject of every shot sits in the exact centre of the frame and the effects play around it.",
  "nano-banana-2": "[your subject] in [your setting]. The subject of every shot sits in the exact centre of the frame and the effects play around it.",
  "gpt-image": "A photograph of [your subject] in [your setting].\nPeople and framing: the subject of every shot sits in the exact centre of the frame and the effects play around it\nExclusions: no extra text, no watermark, no logo.",
  "seedream-5": "[your subject] in [your setting]. The subject of every shot sits in the exact centre of the frame and the effects play around it.",
  "seedance-2.5": "Scene: [your subject] in [your setting].\nFirst frame: the subject of every shot sits in the exact centre of the frame and the effects play around it\nShot 1 (0:00 to 0:05): one continuous shot",
  "seedance-2.0": "Scene: [your subject] in [your setting].\nFirst frame: the subject of every shot sits in the exact centre of the frame and the effects play around it\nShot 1: one continuous shot",
  "kling-3": "[your subject]. The scene is [your setting]. The subject of every shot sits in the exact centre of the frame and the effects play around it.",
  "veo-3.1": "The subject of every shot sits in the exact centre of the frame and the effects play around it. [your subject] in [your setting]. Framing and subject stay as in the start image."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}