{
 "slug": "cta-all-in-caption",
 "name": "Everything is in the caption",
 "category": "cta",
 "group": "Call to action",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "Giving the whole method away earns saves and trust.",
 "use_when": "Tutorials and tool lists, when saves matter more than a list of contacts.",
 "phrase": "no message needed, the full list is in the caption, said while pointing down",
 "pitfalls": [
  {
   "text": "Measured on one tutorial: 11 percent of plays saved at 72 times the account's median, against 2.6 percent saved for a comment-keyword clip read the same week, which got seven times the comments.",
   "evidence": "measured",
   "source": "Director Chair notes on One prompt edit (Payton Kaleiwahea, Mino)"
  },
  {
   "text": "Pick by the goal: saves and trust, or comments and a list.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on hooks and ideas"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "cta-comment-keyword",
  "cta-single-action",
  "search-style-caption"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on One prompt edit (Payton Kaleiwahea, Mino) and Director Chair field notes on hooks and ideas"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/cta/cta-all-in-caption",
 "markdown": "https://directorchair.ai/cta/cta-all-in-caption.md",
 "prompts": {
  "chat": "Write three closing calls to action for a short video about [your product], for [your audience]. Use the everything is in the caption pattern: giving the whole method away earns saves and trust. Measured on one tutorial: 11 percent of plays saved at 72 times the account's median, against 2.6 percent saved for a comment-keyword clip read the same week, which got seven times the comments. Pick by the goal: saves and trust, or comments and a list. How it works: no message needed, the full list is in the caption, said while pointing down. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}