{
 "slug": "cta-comment-keyword",
 "name": "Comment keyword",
 "category": "cta",
 "group": "Call to action",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "One word in the comments starts a private conversation and feeds reach.",
 "use_when": "Organic posts that build a list.",
 "phrase": "comment the word EDIT and I will send you the link, while a comment box on screen types the word",
 "pitfalls": [
  {
   "text": "It trades saves for comments. Read in the same week: a keyword clip got 1.4 percent comments and 2.6 percent saves; a clip that gave everything in its caption got 0.2 percent comments and 11 percent saves.",
   "evidence": "measured",
   "source": "Director Chair notes on One prompt edit (Payton Kaleiwahea, Mino)"
  },
  {
   "text": "A keyword needs something real behind it. In the measured clip the automated message only reached people who followed the account, which adds a step.",
   "evidence": "practitioner",
   "source": "Director Chair measurement of a published short, Oct 2026 and Director Chair notes on One prompt edit (Payton Kaleiwahea, Mino)"
  },
  {
   "text": "Organic only; in ads it wastes the moment of conversion.",
   "evidence": "practitioner",
   "source": "The Director Chair script structure notes"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "cta-comment-question",
  "cta-all-in-caption",
  "platform-ui-receipts"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on One prompt edit (Payton Kaleiwahea, Mino) and Director Chair notes on Reel Kit (Justyn The AI Guy)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/cta/cta-comment-keyword",
 "markdown": "https://directorchair.ai/cta/cta-comment-keyword.md",
 "prompts": {
  "chat": "Write three closing calls to action for a short video about [your product], for [your audience]. Use the comment keyword pattern: one word in the comments starts a private conversation and feeds reach. It trades saves for comments. A keyword needs something real behind it. How it works: comment the word EDIT and I will send you the link, while a comment box on screen types the word. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}