{
 "slug": "cta-comment-question",
 "name": "Comment question",
 "category": "cta",
 "group": "Call to action",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "Starts a conversation that feeds reach.",
 "use_when": "Organic posts only.",
 "phrase": "end on a question the viewer can answer in one word, with the question on screen",
 "pitfalls": [
  {
   "text": "Organic only; in ads it wastes the moment of conversion.",
   "evidence": "practitioner",
   "source": "The Director Chair script structure notes"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "cta-single-action"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair script structure notes"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/cta/cta-comment-question",
 "markdown": "https://directorchair.ai/cta/cta-comment-question.md",
 "prompts": {
  "chat": "Write three closing calls to action for a short video about [your product], for [your audience]. Use the comment question pattern: starts a conversation that feeds reach. Organic only; in ads it wastes the moment of conversion. How it works: end on a question the viewer can answer in one word, with the question on screen. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}