{
 "slug": "cta-search",
 "name": "Search for it",
 "category": "cta",
 "group": "Call to action",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "Sends the viewer to search, which signals intent.",
 "use_when": "Apps, marketplaces, named products.",
 "phrase": "tell the viewer the exact words to search for and show the search result on screen",
 "pitfalls": [],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "cta-single-action"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair script structure notes"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/cta/cta-search",
 "markdown": "https://directorchair.ai/cta/cta-search.md",
 "prompts": {
  "chat": "Write three closing calls to action for a short video about [your product], for [your audience]. Use the search for it pattern: sends the viewer to search, which signals intent. How it works: tell the viewer the exact words to search for and show the search result on screen. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}