{
 "slug": "cta-single-action",
 "name": "One clear action",
 "category": "cta",
 "group": "Call to action",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "The viewer knows exactly what to do next.",
 "use_when": "Ads and conversion content.",
 "phrase": "one spoken ask in the last three seconds, the same words on screen, the button or link shown",
 "pitfalls": [
  {
   "text": "Do not ask for comments in a paid ad; it spends the conversion moment.",
   "evidence": "practitioner",
   "source": "The Director Chair script structure notes"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "script-arc",
  "cta-comment-question"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair script structure notes"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/cta/cta-single-action",
 "markdown": "https://directorchair.ai/cta/cta-single-action.md",
 "prompts": {
  "chat": "Write three closing calls to action for a short video about [your product], for [your audience]. Use the one clear action pattern: the viewer knows exactly what to do next. Do not ask for comments in a paid ad; it spends the conversion moment. How it works: one spoken ask in the last three seconds, the same words on screen, the button or link shown. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}