{
 "slug": "count-up-number",
 "name": "Count-up number",
 "category": "effect",
 "group": "Overlays and inserts",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "A number that climbs feels earned, and the viewer waits to see where it stops.",
 "use_when": "Stats, results, a hook built on one figure.",
 "phrase": "the number counts up from 0 to 87 inside a ring that fills, a soft tick on each step",
 "pitfalls": [
  {
   "text": "A counter that sets its text on load shows the final number on frame 0. Review frame 0 and the frames either side of every cut.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Video from code at Anfloy (Dima Bilous)"
  },
  {
   "text": "An exact figure reads as real and a rounded one as made up: 87, not about 100.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on hooks and ideas"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "data-reveal",
  "ticking-number-hook",
  "inline-tokens"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on motion graphics and Director Chair notes on Video from code at Anfloy (Dima Bilous)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/effect/count-up-number",
 "markdown": "https://directorchair.ai/effect/count-up-number.md",
 "prompts": {
  "chat": "Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is count-up number: a number that climbs feels earned, and the viewer waits to see where it stops. How it works: the number counts up from 0 to 87 inside a ring that fills, a soft tick on each step. It is right for: stats, results, a hook built on one figure. A counter that sets its text on load shows the final number on frame 0. An exact figure reads as real and a rounded one as made up: 87, not about 100. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}