{
 "slug": "ease-never-linear",
 "name": "Ease, never linear",
 "category": "effect",
 "group": "Motion and finish",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "Movement feels physical.",
 "use_when": "Every animated element.",
 "phrase": "entrances start fast and settle slowly, exits start slowly and leave fast; nothing moves at a constant speed",
 "pitfalls": [
  {
   "text": "Reference durations at 30 frames per second: routine moves 5 to 7 frames, entrances and exits 7 to 11, a hero moment 15 to 24.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  },
  {
   "text": "Offset siblings by 3 to 6 frames so they do not land together.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "word-slide-up",
  "slow-drift"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on motion graphics"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/effect/ease-never-linear",
 "markdown": "https://directorchair.ai/effect/ease-never-linear.md",
 "prompts": {
  "chat": "Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is ease, never linear: movement feels physical. How it works: entrances start fast and settle slowly, exits start slowly and leave fast; nothing moves at a constant speed. It is right for: every animated element. Reference durations at 30 frames per second: routine moves 5 to 7 frames, entrances and exits 7 to 11, a hero moment 15 to 24. Offset siblings by 3 to 6 frames so they do not land together. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}