{
 "slug": "face-only-in-hook",
 "name": "Face only in the hook",
 "category": "effect",
 "group": "Layouts",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The face earns trust in the first seconds, then gets out of the way of the lesson.",
 "use_when": "Product explainers where the interface can teach.",
 "phrase": "the speaker fills the top 45 percent for the first six seconds, then the face is gone and the product's interface carries the rest",
 "pitfalls": [
  {
   "text": "Measured: a face in 6 percent of the sampled frames, 2.0 visual changes per 10 seconds, 791,000 plays with 5.0 percent saved. The face returning after the hook is the listed failure.",
   "evidence": "measured",
   "source": "Director Chair measurement of a published short, 22 Oct 2026"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "edit-interface-as-teacher",
  "demonstration-hook"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair measurement of a published short, Oct 2026 and Director Chair notes on Product UI as the explainer (Patchd)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/effect/face-only-in-hook",
 "markdown": "https://directorchair.ai/effect/face-only-in-hook.md",
 "prompts": {
  "chat": "Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is face only in the hook: the face earns trust in the first seconds, then gets out of the way of the lesson. How it works: the speaker fills the top 45 percent for the first six seconds, then the face is gone and the product's interface carries the rest. It is right for: product explainers where the interface can teach. Measured: a face in 6 percent of the sampled frames, 2.0 visual changes per 10 seconds, 791,000 plays with 5.0 percent saved. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}