{
 "slug": "hand-drawn-touch",
 "name": "One hand-drawn touch",
 "category": "effect",
 "group": "Type and emphasis",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "A clean animation gets a human mark, so it does not feel sterile.",
 "use_when": "Polished product videos and launch films.",
 "phrase": "a hand-drawn underline swoops under one word of the headline as it lands",
 "pitfalls": [
  {
   "text": "One deliberate touch, in two reference launch clips an underline and a handwritten signature. The same teardown puts the expensive look down to restraint plus craft, not busy effects.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "live-markup",
  "word-slide-up"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on motion graphics"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/effect/hand-drawn-touch",
 "markdown": "https://directorchair.ai/effect/hand-drawn-touch.md",
 "prompts": {
  "chat": "Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is one hand-drawn touch: a clean animation gets a human mark, so it does not feel sterile. How it works: a hand-drawn underline swoops under one word of the headline as it lands. It is right for: polished product videos and launch films. One deliberate touch, in two reference launch clips an underline and a handwritten signature. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}