{
 "slug": "inline-tokens",
 "name": "Live tokens inside the headline",
 "category": "effect",
 "group": "Overlays and inserts",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The sentence is the caption and the token is the proof, read in one glance.",
 "use_when": "Launch films and product ads with real data.",
 "phrase": "the headline swaps a word for a live element: their traffic, then a small sparkline with its figure, then the words a month",
 "pitfalls": [
  {
   "text": "Build the tokens from the product's real data, marks and screens; an invented interface is a house failure.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "tool-call-label",
  "count-up-number",
  "preset-connector-launch"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on Launch video structure on Poolday (Raphael Guilhem)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/effect/inline-tokens",
 "markdown": "https://directorchair.ai/effect/inline-tokens.md",
 "prompts": {
  "chat": "Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is live tokens inside the headline: the sentence is the caption and the token is the proof, read in one glance. How it works: the headline swaps a word for a live element: their traffic, then a small sparkline with its figure, then the words a month. It is right for: launch films and product ads with real data. Build the tokens from the product's real data, marks and screens; an invented interface is a house failure. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}