{
 "slug": "insert-on-the-word",
 "name": "Insert on the word",
 "category": "effect",
 "group": "Overlays and inserts",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The thing appears when it is named, so the viewer never has to imagine it.",
 "use_when": "Screenshots, product shots and logos in a talking-head edit.",
 "phrase": "the screenshot of the repository appears on the board at the word GitHub and stays for three seconds",
 "pitfalls": [
  {
   "text": "When filming, say this screen, this number, this photo. The edit places the insert on those words.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on editing"
  },
  {
   "text": "Inserts are real assets: screenshots, the product's own interface, photos, logos from the brand's files.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on editing"
  },
  {
   "text": "An insert never covers the face.",
   "evidence": "practitioner",
   "source": "Director Chair measurement of a published short, Oct 2026"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "preset-broll-pass",
  "live-markup",
  "format-green-screen"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on editing"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/effect/insert-on-the-word",
 "markdown": "https://directorchair.ai/effect/insert-on-the-word.md",
 "prompts": {
  "chat": "Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is insert on the word: the thing appears when it is named, so the viewer never has to imagine it. How it works: the screenshot of the repository appears on the board at the word GitHub and stays for three seconds. It is right for: screenshots, product shots and logos in a talking-head edit. When filming, say this screen, this number, this photo. Inserts are real assets: screenshots, the product's own interface, photos, logos from the brand's files. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}