{
 "slug": "platform-ui-receipts",
 "name": "Receipts in the platform's own interface",
 "category": "effect",
 "group": "Overlays and inserts",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "Proof that looks like something the viewer has seen on their own phone.",
 "use_when": "Results, social proof, a comment or message call to action.",
 "phrase": "a card of the earlier post floats in the top fifth of the frame, its comment counter climbing as he says the number",
 "pitfalls": [
  {
   "text": "Every number on a card is a real one, readable at phone size, and the receipt lands on the word that claims it.",
   "evidence": "practitioner",
   "source": "Director Chair measurement of a published short, Oct 2026"
  },
  {
   "text": "Measured on the reference: 2,382 comments on 173,000 plays, 1.4 percent, at 10.3 times the median of the account's other clips.",
   "evidence": "measured",
   "source": "Director Chair measurement of a published short, 22 Oct 2026"
  },
  {
   "text": "Use real screenshots; generated screens carry invented text.",
   "evidence": "measured",
   "source": "House rule"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "proof-first",
  "cta-comment-keyword",
  "edit-selfie-with-receipts",
  "pov-title"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair measurement of a published short, Oct 2026"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/effect/platform-ui-receipts",
 "markdown": "https://directorchair.ai/effect/platform-ui-receipts.md",
 "prompts": {
  "chat": "Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is receipts in the platform's own interface: proof that looks like something the viewer has seen on their own phone. How it works: a card of the earlier post floats in the top fifth of the frame, its comment counter climbing as he says the number. It is right for: results, social proof, a comment or message call to action. Every number on a card is a real one, readable at phone size, and the receipt lands on the word that claims it. Measured on the reference: 2,382 comments on 173,000 plays, 1.4 percent, at 10.3 times the median of the account's other clips. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}