{
 "slug": "show-the-making",
 "name": "Show the making",
 "category": "effect",
 "group": "Type and emphasis",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The viewer sees the work behind the video, which makes a claim about the process believable.",
 "use_when": "Videos about how something was made or edited.",
 "phrase": "an editing timeline with tracks and waveforms builds under the speaker and a playhead runs across it",
 "pitfalls": [
  {
   "text": "People keep how-it-was-made material: one 3D film's post, with its making-of linked under it, had more bookmarks than likes, 6,322 against 6,143.",
   "evidence": "practitioner",
   "source": "Director Chair notes on A Blender film from one request (Riley Brown, Claude Fable 5.2)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "chapter-bar",
  "prompt-bar"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on Reel Kit (Justyn The AI Guy) (described from the frames of two clips; no result per effect was measured) and Director Chair notes on A Blender film from one request (Riley Brown, Claude Fable 5.2)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/effect/show-the-making",
 "markdown": "https://directorchair.ai/effect/show-the-making.md",
 "prompts": {
  "chat": "Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is show the making: the viewer sees the work behind the video, which makes a claim about the process believable. How it works: an editing timeline with tracks and waveforms builds under the speaker and a playhead runs across it. It is right for: videos about how something was made or edited. People keep how-it-was-made material: one 3D film's post, with its making-of linked under it, had more bookmarks than likes, 6,322 against 6,143. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}