{
 "slug": "slow-drift",
 "name": "Never fully static",
 "category": "effect",
 "group": "Zooms and reframes",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "A held frame stays alive.",
 "use_when": "Any scene that holds longer than a second, animated or filmed.",
 "phrase": "a slow continuous push from 1.0 to 1.06 over the whole scene",
 "pitfalls": [
  {
   "text": "Keep it subtle: a scale creep of 1 to 2 percent, or a push to about 1.06. This is the never-static move, not a zoom.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  },
  {
   "text": "One creator's rule for coded ads is that something always moves, even if it is only the camera, slowly.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Motion graphics with Claude (Rourke Heath)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "slow-zoom-in",
  "ken-burns-still"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on motion graphics"
 },
 "body": "",
 "shown_with": {
  "slug": "slow-zoom-in",
  "name": "Slow zoom in",
  "category": "move",
  "label": "Shown with: Slow zoom in",
  "site": "aicameramovements",
  "credit": "AI Camera Movements (aicameramovements.com)",
  "source_url": "https://aicameramovements.com/previews/hq/05-slow-zoom-in-hq.mp4",
  "media": {
   "video": "/media/aicameramovements/05-slow-zoom-in-hq.mp4",
   "card": "/media/aicameramovements/05-slow-zoom-in-hq-card.mp4",
   "poster": "/media/aicameramovements/05-slow-zoom-in-hq.jpg",
   "card_poster": "/media/aicameramovements/05-slow-zoom-in-hq-card.jpg",
   "width": 1280,
   "height": 720,
   "duration": 15
  }
 },
 "url": "https://directorchair.ai/effect/slow-drift",
 "markdown": "https://directorchair.ai/effect/slow-drift.md",
 "prompts": {
  "chat": "Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is never fully static: a held frame stays alive. How it works: a slow continuous push from 1.0 to 1.06 over the whole scene. It is right for: any scene that holds longer than a second, animated or filmed. Keep it subtle: a scale creep of 1 to 2 percent, or a push to about 1.06. One creator's rule for coded ads is that something always moves, even if it is only the camera, slowly. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}