{
 "slug": "word-slide-up",
 "name": "Words slide up, one after another",
 "category": "effect",
 "group": "Motion and finish",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "Text arrives in reading order and feels designed.",
 "use_when": "Headlines in animated ads and launch films.",
 "phrase": "each word rises into place from just below its line and sharpens from a slight blur, three to four frames after the word before",
 "pitfalls": [
  {
   "text": "Our values: opacity 0 to 1, a rise of about 0.45 em, blur 10 pixels to 0, eased out, 3 to 4 frames between words. Let one key word dominate in size and accent colour.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  },
  {
   "text": "One creator's rule for coded ads: no bounce and no per-letter fades.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Motion graphics with Claude (Rourke Heath)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "ease-never-linear",
  "inline-tokens"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on motion graphics"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/effect/word-slide-up",
 "markdown": "https://directorchair.ai/effect/word-slide-up.md",
 "prompts": {
  "chat": "Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is words slide up, one after another: text arrives in reading order and feels designed. How it works: each word rises into place from just below its line and sharpens from a slight blur, three to four frames after the word before. It is right for: headlines in animated ads and launch films. Our values: opacity 0 to 1, a rise of about 0.45 em, blur 10 pixels to 0, eased out, 3 to 4 frames between words. One creator's rule for coded ads: no bounce and no per-letter fades. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}