{
 "slug": "format-every-line-an-effect",
 "name": "Every line an effect",
 "category": "format",
 "group": "Formats",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The density of effects is the content.",
 "use_when": "Capability reels and list reels.",
 "phrase": "a talking head where the edit does what the words say on every line, with a visible counter or checklist tracking progress",
 "pitfalls": [
  {
   "text": "Measured reference: 6.83 visual changes per 10 seconds, 8.3 percent of plays saved.",
   "evidence": "measured",
   "source": "Director Chair measurement of a published short, 22 Oct 2026"
  },
  {
   "text": "Not for emotional stories, testimonials or long explanations.",
   "evidence": "practitioner",
   "source": "Director Chair measurement of a published short, Oct 2026"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "edit-ticking-effects-list",
  "edit-does-the-word",
  "checklist-tracker"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on reading published videos"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/format/format-every-line-an-effect",
 "markdown": "https://directorchair.ai/format/format-every-line-an-effect.md",
 "prompts": {
  "chat": "Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the every line an effect pattern: the density of effects is the content. Measured reference: 6.83 visual changes per 10 seconds, 8.3 percent of plays saved. Not for emotional stories, testimonials or long explanations. How it works: a talking head where the edit does what the words say on every line, with a visible counter or checklist tracking progress. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}