{
 "slug": "format-face-cam",
 "name": "Face cam",
 "category": "format",
 "group": "Formats",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "A person talking to the viewer; the most trusted short-form format.",
 "use_when": "Founders, experts, creators.",
 "phrase": "the speaker talks into the lens from a medium close-up, cuts on every new sentence, text of the key word on screen",
 "pitfalls": [
  {
   "text": "A still body reads as dead; give the speaker one small secondary action.",
   "evidence": "practitioner",
   "source": "Rourke Heath via Director Chair field notes on video prompting"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "medium-close-up",
  "phone-selfie-rig",
  "three-layer-hook"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair script structure notes"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/format/format-face-cam",
 "markdown": "https://directorchair.ai/format/format-face-cam.md",
 "prompts": {
  "chat": "Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the face cam pattern: a person talking to the viewer; the most trusted short-form format. A still body reads as dead; give the speaker one small secondary action. How it works: the speaker talks into the lens from a medium close-up, cuts on every new sentence, text of the key word on screen. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}