{
 "slug": "format-mixed",
 "name": "Face cam plus B-roll",
 "category": "format",
 "group": "Formats",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "Trust from the face, proof from the images.",
 "use_when": "Most brand content.",
 "phrase": "the face for the hook and the ask, B-roll for the body, switching on every new point",
 "pitfalls": [],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "format-face-cam",
  "format-broll-voiceover"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair script structure notes"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/format/format-mixed",
 "markdown": "https://directorchair.ai/format/format-mixed.md",
 "prompts": {
  "chat": "Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the face cam plus B-roll pattern: trust from the face, proof from the images. How it works: the face for the hook and the ask, B-roll for the body, switching on every new point. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}