{
 "slug": "format-motion-graphics",
 "name": "Type and shapes carry it",
 "category": "format",
 "group": "Formats",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "No footage at all: the design is the film.",
 "use_when": "Launch films, feature drops, animated explainers.",
 "phrase": "kinetic type, interface renders, product shots and transitions cut to music, with no live footage",
 "pitfalls": [
  {
   "text": "Measured on a 40-second launch film: eight beats, two hard cuts, music only.",
   "evidence": "measured",
   "source": "Director Chair notes on Launch video structure on Poolday (Raphael Guilhem)"
  },
  {
   "text": "Use the real logo and real screenshots; without them a coding model draws a fake app and rebuilds the logo from shapes.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Motion graphics with Claude (Rourke Heath)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "preset-code-motion-ad",
  "preset-connector-launch",
  "shape-morph",
  "edit-canvas-tour",
  "word-slide-up"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on reading published videos"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/format/format-motion-graphics",
 "markdown": "https://directorchair.ai/format/format-motion-graphics.md",
 "prompts": {
  "chat": "Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the type and shapes carry it pattern: no footage at all: the design is the film. Measured on a 40-second launch film: eight beats, two hard cuts, music only. Use the real logo and real screenshots; without them a coding model draws a fake app and rebuilds the logo from shapes. How it works: kinetic type, interface renders, product shots and transitions cut to music, with no live footage. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}