{
 "slug": "format-reaction",
 "name": "Reaction",
 "category": "format",
 "group": "Formats",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "The viewer watches someone else experience it.",
 "use_when": "Reviews, reveals, duets.",
 "phrase": "split screen: the clip on top, the person reacting below, the reaction starting half a beat after the moment",
 "pitfalls": [
  {
   "text": "Reactions that arrive in sync with the clip read as fake.",
   "evidence": "vendor",
   "source": "Higgsfield's tested UGC prompt via Director Chair field notes on video prompting"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "reaction-hook",
  "late-reactions"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair script structure notes"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/format/format-reaction",
 "markdown": "https://directorchair.ai/format/format-reaction.md",
 "prompts": {
  "chat": "Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the reaction pattern: the viewer watches someone else experience it. Reactions that arrive in sync with the clip read as fake. How it works: split screen: the clip on top, the person reacting below, the reaction starting half a beat after the moment. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}