{
 "slug": "format-screen-led",
 "name": "The interface carries it",
 "category": "format",
 "group": "Formats",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The product explains itself.",
 "use_when": "Product explainers and system walkthroughs.",
 "phrase": "the face in the hook and at the end, the product's own interface teaching one concept per beat in between, definitions as cards",
 "pitfalls": [
  {
   "text": "Measured reference: a face in 6 percent of frames, 2.0 visual changes per 10 seconds, 5.0 percent of 791,000 plays saved.",
   "evidence": "measured",
   "source": "Director Chair measurement of a published short, 22 Oct 2026"
  },
  {
   "text": "Build the screens from the product's real interface or recordings, never an invented one.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "edit-interface-as-teacher",
  "edit-mock-client-call",
  "preset-product-walkthrough",
  "pov-phone-scroll"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on reading published videos"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/format/format-screen-led",
 "markdown": "https://directorchair.ai/format/format-screen-led.md",
 "prompts": {
  "chat": "Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the the interface carries it pattern: the product explains itself. Measured reference: a face in 6 percent of frames, 2.0 visual changes per 10 seconds, 5.0 percent of 791,000 plays saved. Build the screens from the product's real interface or recordings, never an invented one. How it works: the face in the hook and at the end, the product's own interface teaching one concept per beat in between, definitions as cards. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}