{
 "slug": "format-selfie-native",
 "name": "Handheld selfie in platform dress",
 "category": "format",
 "group": "Formats",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "It reads as a person, not a production.",
 "use_when": "Creator updates, proof of a result, organic calls to action.",
 "phrase": "a phone at arm's length, the room as it is, text in the platform's own styles, and recreated platform interface as inserts: a comment, a message, a notification",
 "pitfalls": [
  {
   "text": "Measured reference: 2.57 visual changes per 10 seconds, 10.3 times the account's median.",
   "evidence": "measured",
   "source": "Director Chair measurement of a published short, 22 Oct 2026"
  },
  {
   "text": "Not for corporate B2B, regulated sectors or any claim without real numbers.",
   "evidence": "practitioner",
   "source": "Director Chair measurement of a published short, Oct 2026"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "edit-selfie-with-receipts",
  "phone-selfie-rig",
  "format-face-cam",
  "platform-ui-receipts"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on reading published videos"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/format/format-selfie-native",
 "markdown": "https://directorchair.ai/format/format-selfie-native.md",
 "prompts": {
  "chat": "Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the handheld selfie in platform dress pattern: it reads as a person, not a production. Measured reference: 2.57 visual changes per 10 seconds, 10.3 times the account's median. Not for corporate B2B, regulated sectors or any claim without real numbers. How it works: a phone at arm's length, the room as it is, text in the platform's own styles, and recreated platform interface as inserts: a comment, a message, a notification. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}