{
 "slug": "conflict-hook",
 "name": "Conflict",
 "category": "hook",
 "group": "Textual hooks (what to say)",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "An accusation as the first line makes the viewer wait for the answer.",
 "use_when": "Local businesses, comedy, a twist that leads to the brand.",
 "phrase": "do not book a roofer before you have asked him this one question",
 "pitfalls": [
  {
   "text": "Real, or staged and played for comedy. The brand enters as the twist after the tension resolves, never as the target of the accusation in earnest.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on hooks and ideas"
  },
  {
   "text": "No fake news, fake emergencies or staged danger in real traffic. Show the trade's real risk safely, or generate the image and label it as AI.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "brand-as-the-twist",
  "honest-tension",
  "myth-exposure"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on hooks and ideas and Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/hook/conflict-hook",
 "markdown": "https://directorchair.ai/hook/conflict-hook.md",
 "prompts": {
  "chat": "Write five opening lines for a short video about [your product], for [your audience]. Use the conflict pattern: an accusation as the first line makes the viewer wait for the answer. Real, or staged and played for comedy. No fake news, fake emergencies or staged danger in real traffic. Example: do not book a roofer before you have asked him this one question. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}