{
 "slug": "curiosity-gap",
 "name": "Curiosity gap",
 "category": "hook",
 "group": "Textual hooks (what to say)",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "Opens a question the viewer needs closed, so they stay for the answer.",
 "use_when": "Explainers, reveals, before and after.",
 "phrase": "start with the result and hold back how: this cost us 40 euro and replaced a whole shoot, here is the trick",
 "pitfalls": [
  {
   "text": "Pay the gap off inside the video. An answer that never comes costs trust and comments.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  },
  {
   "text": "Hooks are judged by the first two seconds of retention on the platform. Test two openings of the same video instead of trusting a formula.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/hook/curiosity-gap",
 "markdown": "https://directorchair.ai/hook/curiosity-gap.md",
 "prompts": {
  "chat": "Write five opening lines for a short video about [your product], for [your audience]. Use the curiosity gap pattern: opens a question the viewer needs closed, so they stay for the answer. Pay the gap off inside the video. Hooks are judged by the first two seconds of retention on the platform. Example: start with the result and hold back how: this cost us 40 euro and replaced a whole shoot, here is the trick. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}