{
 "slug": "curiosity-object",
 "name": "The object that should not be there",
 "category": "hook",
 "group": "Visual hooks and animations",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "One thing out of place makes the viewer wait for the explanation.",
 "use_when": "Products and services with no natural drama.",
 "phrase": "a three-seat sofa stands in the middle of a supermarket aisle and shoppers steer their trolleys around it",
 "pitfalls": [
  {
   "text": "The honest brand version is the product in a place it does not belong, explained by the payoff.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
  },
  {
   "text": "An interrupt with no link to the message loses viewers at 5 to 10 seconds.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "pattern-interrupt",
  "impossible-image",
  "contrast-ladder"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/hook/curiosity-object",
 "markdown": "https://directorchair.ai/hook/curiosity-object.md",
 "prompts": {
  "seedance-2.5": "Scene: [your subject] in [your setting]. A three-seat sofa stands in the middle of a supermarket aisle and shoppers steer their trolleys around it.\nShot 1 (0:00 to 0:05): one continuous shot",
  "seedance-2.0": "Scene: [your subject] in [your setting]. A three-seat sofa stands in the middle of a supermarket aisle and shoppers steer their trolleys around it.\nShot 1: one continuous shot",
  "kling-3": "[your subject]. A three-seat sofa stands in the middle of a supermarket aisle and shoppers steer their trolleys around it. The scene is [your setting].",
  "veo-3.1": "[your subject] in [your setting]. A three-seat sofa stands in the middle of a supermarket aisle and shoppers steer their trolleys around it. Framing and subject stay as in the start image."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}