{
 "slug": "demonstration-hook",
 "name": "The result in the hook",
 "category": "hook",
 "group": "Visual hooks and animations",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The promise is delivered before it is explained.",
 "use_when": "Anything with an audible or visible before and after.",
 "phrase": "she says this mic has nothing on it, and in the middle of the sentence the sound changes to the processed version; below her, six empty numbered slots wait",
 "pitfalls": [
  {
   "text": "Measured on the reference file: across the hook line the noise floor drops 7.4 dB, and the empty six-slot list is already on frame 0. The clip reached about 50 times the median of the account's other recent clips.",
   "evidence": "measured",
   "source": "Director Chair notes on Product UI as the explainer (Patchd)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "face-only-in-hook",
  "edit-interface-as-teacher",
  "proof-first",
  "high-contrast-hook"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on Product UI as the explainer (Patchd) and Director Chair measurement of a published short, Oct 2026"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/hook/demonstration-hook",
 "markdown": "https://directorchair.ai/hook/demonstration-hook.md",
 "prompts": {
  "seedance-2.5": "Scene: [your subject] in [your setting]. The subject says this mic has nothing on it, and in the middle of the sentence the sound changes to the processed version; below the subject, six empty numbered slots wait.\nShot 1 (0:00 to 0:05): one continuous shot",
  "seedance-2.0": "Scene: [your subject] in [your setting]. The subject says this mic has nothing on it, and in the middle of the sentence the sound changes to the processed version; below the subject, six empty numbered slots wait.\nShot 1: one continuous shot",
  "kling-3": "[your subject]. The subject says this mic has nothing on it, and in the middle of the sentence the sound changes to the processed version; below the subject, six empty numbered slots wait. The scene is [your setting].",
  "veo-3.1": "[your subject] in [your setting]. The subject says this mic has nothing on it, and in the middle of the sentence the sound changes to the processed version; below the subject, six empty numbered slots wait. Framing and subject stay as in the start image."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}