{
 "slug": "mistake-calling",
 "name": "Mistake calling",
 "category": "hook",
 "group": "Textual hooks (what to say)",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "Tells the viewer they are probably doing something wrong; they check.",
 "use_when": "Tips, how-tos, product comparisons.",
 "phrase": "you are writing your video prompts in the wrong order, and it is why the faces keep changing",
 "pitfalls": [
  {
   "text": "Hooks are judged by the first two seconds of retention on the platform. Test two openings of the same video instead of trusting a formula.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/hook/mistake-calling",
 "markdown": "https://directorchair.ai/hook/mistake-calling.md",
 "prompts": {
  "chat": "Write five opening lines for a short video about [your product], for [your audience]. Use the mistake calling pattern: tells the viewer they are probably doing something wrong; they check. Hooks are judged by the first two seconds of retention on the platform. Example: you are writing your video prompts in the wrong order, and it is why the faces keep changing. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}