{
 "slug": "offer-hook",
 "name": "Offer or news",
 "category": "hook",
 "group": "Textual hooks (what to say)",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "Says plainly what is new or what it costs, for viewers already close to buying.",
 "use_when": "Launches, sales, product announcements.",
 "phrase": "new this week: the whole kit is free until Friday",
 "pitfalls": [
  {
   "text": "In one vendor dataset of more than 550,000 Meta ads, offer hooks had the top hit rates, but the window included Black Friday. Broad lifestyle statements and vague benefits rarely won.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on hooks and ideas (Motion's hook guide and 2026 creative benchmark, vendor data)"
  },
  {
   "text": "The deadline has to be real, and paired with one specific next step.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "time-pressure",
  "cta-single-action"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on hooks and ideas"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/hook/offer-hook",
 "markdown": "https://directorchair.ai/hook/offer-hook.md",
 "prompts": {
  "chat": "Write five opening lines for a short video about [your product], for [your audience]. Use the offer or news pattern: says plainly what is new or what it costs, for viewers already close to buying. In one vendor dataset of more than 550,000 Meta ads, offer hooks had the top hit rates, but the window included Black Friday. The deadline has to be real, and paired with one specific next step. Example: new this week: the whole kit is free until Friday. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}