{
 "slug": "pov-phone-scroll",
 "name": "POV phone scroll",
 "category": "hook",
 "group": "Camera-angle hooks",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The viewer sees exactly what using it looks like.",
 "use_when": "Apps, shops, booking flows, anything done on a phone.",
 "phrase": "over-the-shoulder on a hand holding the phone, the thumb scrolling the results and tapping one",
 "pitfalls": [
  {
   "text": "Use a real screen recording for the interface. Product screens come from recordings in the edit, never from the video model.",
   "evidence": "practitioner",
   "source": "Director Chair notes on AI UGC army (Jake Castillo)"
  },
  {
   "text": "Hooks are judged by the first two seconds of retention on the platform. Test two openings of the same video instead of trusting a formula.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "over-the-shoulder-shot",
  "pov-shot",
  "closer-than-you-think",
  "swipe-transition"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/hook/pov-phone-scroll",
 "markdown": "https://directorchair.ai/hook/pov-phone-scroll.md",
 "prompts": {
  "seedance-2.5": "Scene: [your subject] in [your setting]. Over-the-shoulder on a hand holding the phone, the thumb scrolling the results and tapping one.\nShot 1 (0:00 to 0:05): one continuous shot",
  "seedance-2.0": "Scene: [your subject] in [your setting]. Over-the-shoulder on a hand holding the phone, the thumb scrolling the results and tapping one.\nShot 1: one continuous shot",
  "kling-3": "[your subject]. Over-the-shoulder on a hand holding the phone, the thumb scrolling the results and tapping one. The scene is [your setting].",
  "veo-3.1": "[your subject] in [your setting]. Over-the-shoulder on a hand holding the phone, the thumb scrolling the results and tapping one. Framing and subject stay as in the start image."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}