{
 "slug": "push-in-on-still-speaker",
 "name": "Push in on a still speaker",
 "category": "hook",
 "group": "Camera-angle hooks",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The frame closes in while the person holds still, so the first line gains weight as it is said.",
 "use_when": "Face cam openers where the speaker should stay calm.",
 "phrase": "the speaker stands still and holds eye contact; the camera pushes in slowly from a medium shot to a medium close-up during the first line",
 "pitfalls": [
  {
   "text": "Either the speaker moves or the camera does, never both at once.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  },
  {
   "text": "Hooks are judged by the first two seconds of retention on the platform. Test two openings of the same video instead of trusting a formula.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "dolly-in",
  "movement-opener",
  "slow-zoom-in"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
 },
 "body": "",
 "shown_with": {
  "slug": "dolly-in",
  "name": "Dolly in (push in)",
  "category": "move",
  "label": "Shown with: Dolly in (push in)",
  "site": "aicameramovements",
  "credit": "AI Camera Movements (aicameramovements.com)",
  "source_url": "https://aicameramovements.com/previews/hq/08-dolly-in-hq.mp4",
  "media": {
   "video": "/media/aicameramovements/08-dolly-in-hq.mp4",
   "card": "/media/aicameramovements/08-dolly-in-hq-card.mp4",
   "poster": "/media/aicameramovements/08-dolly-in-hq.jpg",
   "card_poster": "/media/aicameramovements/08-dolly-in-hq-card.jpg",
   "width": 1280,
   "height": 720,
   "duration": 15
  }
 },
 "url": "https://directorchair.ai/hook/push-in-on-still-speaker",
 "markdown": "https://directorchair.ai/hook/push-in-on-still-speaker.md",
 "prompts": {
  "seedance-2.5": "Scene: [your subject] in [your setting]. The speaker stands still and holds eye contact; the camera pushes in slowly from a medium shot to a medium close-up during the first line.\nShot 1 (0:00 to 0:05): one continuous shot",
  "seedance-2.0": "Scene: [your subject] in [your setting]. The speaker stands still and holds eye contact; the camera pushes in slowly from a medium shot to a medium close-up during the first line.\nShot 1: one continuous shot",
  "kling-3": "[your subject]. The speaker stands still and holds eye contact; the camera pushes in slowly from a medium shot to a medium close-up during the first line. The scene is [your setting].",
  "veo-3.1": "[your subject] in [your setting]. The speaker stands still and holds eye contact; the camera pushes in slowly from a medium shot to a medium close-up during the first line. Framing and subject stay as in the start image."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}