{
 "slug": "reaction-hook",
 "name": "Reaction",
 "category": "hook",
 "group": "Textual hooks (what to say)",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "A real reaction on screen makes the viewer feel it too.",
 "use_when": "Reviews, reveals, results.",
 "phrase": "open on the face reacting to the result, then cut to what they are looking at",
 "pitfalls": [
  {
   "text": "The reaction has to be physical and timed; a generated smile kills it.",
   "evidence": "measured",
   "source": "Director Chair field notes on video prompting"
  },
  {
   "text": "Hooks are judged by the first two seconds of retention on the platform. Test two openings of the same video instead of trusting a formula.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "shock",
  "laughter"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
 },
 "body": "",
 "shown_with": {
  "slug": "shock",
  "name": "Shock",
  "category": "expression",
  "label": "Shown with: Shock",
  "site": "emotion-direction",
  "credit": "Emotion Direction (seedance-emotion-direction.vercel.app)",
  "source_url": "https://seedance-emotion-media-1.vercel.app/videos/02-shock.mp4",
  "media": {
   "video": "/media/emotion-direction/02-shock.mp4",
   "card": "/media/emotion-direction/02-shock-card.mp4",
   "poster": "/media/emotion-direction/02-shock.jpg",
   "card_poster": "/media/emotion-direction/02-shock-card.jpg",
   "width": 1280,
   "height": 720,
   "duration": 7.07
  }
 },
 "url": "https://directorchair.ai/hook/reaction-hook",
 "markdown": "https://directorchair.ai/hook/reaction-hook.md",
 "prompts": {
  "chat": "Write five opening lines for a short video about [your product], for [your audience]. Use the reaction pattern: a real reaction on screen makes the viewer feel it too. The reaction has to be physical and timed; a generated smile kills it. Hooks are judged by the first two seconds of retention on the platform. Example: open on the face reacting to the result, then cut to what they are looking at. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}