{
 "slug": "setting-as-targeting",
 "name": "The setting does the targeting",
 "category": "hook",
 "group": "Camera-angle hooks",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The right viewer recognises their own world before a word is spoken.",
 "use_when": "Niche audiences: a trade, a profession, a hobby.",
 "phrase": "frame the speaker wide enough to show the edit desk: two monitors with a timeline, a control surface, headphones on a hook",
 "pitfalls": [
  {
   "text": "The setting is read as a relevance signal before any word; an ad practitioner's example is editing gear in frame for an audience of editors.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on hooks and ideas"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "direct-address",
  "medium-wide-shot",
  "hook-three-jobs"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on hooks and ideas"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/hook/setting-as-targeting",
 "markdown": "https://directorchair.ai/hook/setting-as-targeting.md",
 "prompts": {
  "seedance-2.5": "Scene: [your subject] in [your setting]. Frame the speaker wide enough to show the edit desk: two monitors with a timeline, a control surface, headphones on a hook.\nShot 1 (0:00 to 0:05): one continuous shot",
  "seedance-2.0": "Scene: [your subject] in [your setting]. Frame the speaker wide enough to show the edit desk: two monitors with a timeline, a control surface, headphones on a hook.\nShot 1: one continuous shot",
  "kling-3": "[your subject]. Frame the speaker wide enough to show the edit desk: two monitors with a timeline, a control surface, headphones on a hook. The scene is [your setting].",
  "veo-3.1": "[your subject] in [your setting]. Frame the speaker wide enough to show the edit desk: two monitors with a timeline, a control surface, headphones on a hook. Framing and subject stay as in the start image."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}