{
 "slug": "text-first-hook",
 "name": "Text on screen first",
 "category": "hook",
 "group": "Visual hooks and animations",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "Gives muted viewers a reason to stay before a word is spoken.",
 "use_when": "Every feed video.",
 "phrase": "a line of at most six words in high contrast above the speaker's head, on screen from the first frame",
 "pitfalls": [
  {
   "text": "Hooks are judged by the first two seconds of retention on the platform. Test two openings of the same video instead of trusting a formula.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  },
  {
   "text": "Keep text inside the platform's safe zone; the interface covers the bottom and the right edge.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "three-layer-hook"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/hook/text-first-hook",
 "markdown": "https://directorchair.ai/hook/text-first-hook.md",
 "prompts": {
  "seedance-2.5": "Scene: [your subject] in [your setting]. A line of at most six words in high contrast above the speaker's head, on screen from the first frame.\nShot 1 (0:00 to 0:05): one continuous shot",
  "seedance-2.0": "Scene: [your subject] in [your setting]. A line of at most six words in high contrast above the speaker's head, on screen from the first frame.\nShot 1: one continuous shot",
  "kling-3": "[your subject]. A line of at most six words in high contrast above the speaker's head, on screen from the first frame. The scene is [your setting].",
  "veo-3.1": "[your subject] in [your setting]. A line of at most six words in high contrast above the speaker's head, on screen from the first frame. Framing and subject stay as in the start image."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}