{
 "slug": "ticking-number-hook",
 "name": "A number already moving",
 "category": "hook",
 "group": "Visual hooks and animations",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "A figure that is climbing when the video starts makes the viewer ask whose it is.",
 "use_when": "Launch films, data products, competitor angles.",
 "phrase": "open on a revenue figure ticking upward with a red trend line behind it and one line of text about whose number it is",
 "pitfalls": [
  {
   "text": "From one 40-second launch film whose hook beat runs to 4.8 seconds; no retention figure is known.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Launch video structure on Poolday (Raphael Guilhem)"
  },
  {
   "text": "An exact figure reads as real and a rounded one as made up. Never show an invented number as a real one.",
   "evidence": "practitioner",
   "source": "The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "count-up-number",
  "data-reveal",
  "preset-connector-launch"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on Launch video structure on Poolday (Raphael Guilhem)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/hook/ticking-number-hook",
 "markdown": "https://directorchair.ai/hook/ticking-number-hook.md",
 "prompts": {
  "seedance-2.5": "Scene: [your subject] in [your setting]. Open on a revenue figure ticking upward with a red trend line behind it and one line of text about whose number it is.\nShot 1 (0:00 to 0:05): one continuous shot",
  "seedance-2.0": "Scene: [your subject] in [your setting]. Open on a revenue figure ticking upward with a red trend line behind it and one line of text about whose number it is.\nShot 1: one continuous shot",
  "kling-3": "[your subject]. Open on a revenue figure ticking upward with a red trend line behind it and one line of text about whose number it is. The scene is [your setting].",
  "veo-3.1": "[your subject] in [your setting]. Open on a revenue figure ticking upward with a red trend line behind it and one line of text about whose number it is. Framing and subject stay as in the start image."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}