{
 "slug": "global-look-block",
 "name": "The look block",
 "category": "look",
 "group": "How to use",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "Several generations look like one film because each was told it is the same film.",
 "use_when": "Any video made from more than one generation.",
 "phrase": "one paragraph with the camera, the lens, the stock, the light and the grade, pasted word for word into every prompt of the job",
 "pitfalls": [
  {
   "text": "Write it from a real reference frame and its data (camera, lens, stock, light, time of day), not from adjectives.",
   "evidence": "practitioner",
   "source": "Rourke Heath (25 Sep 2026) via Director Chair field notes on video prompting"
  },
  {
   "text": "Name the look in the prompt and still grade in the edit: generated clips drift in colour between generations, and one matching pass makes them read as one film.",
   "evidence": "measured",
   "source": "The Director Chair colour grading guide"
  }
 ],
 "per_model": [],
 "external_refs": [
  {
   "site": "shotdeck",
   "url": "https://shotdeck.com/",
   "what": "real film frames to search by framing and lens (paid, link only)"
  },
  {
   "site": "flim",
   "url": "https://flim.ai/",
   "what": "film and ad stills to search by text or image (free tier, link only)"
  }
 ],
 "licensed": [],
 "site_names": [],
 "related": [
  "look-brand-film",
  "screen-direction"
 ],
 "rights": "own-work",
 "evidence": "film-craft",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on video prompting"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/look/global-look-block",
 "markdown": "https://directorchair.ai/look/global-look-block.md",
 "prompts": {
  "seedance-2.5": "Global look: one paragraph with the camera, the lens, the stock, the light and the grade, pasted word for word into every prompt of the job\nScene: [your subject] in [your setting].\nShot 1 (0:00 to 0:05): one continuous shot",
  "seedance-2.0": "Global look: one paragraph with the camera, the lens, the stock, the light and the grade, pasted word for word into every prompt of the job\nScene: [your subject] in [your setting].\nShot 1: one continuous shot",
  "kling-3": "[your subject]. The scene is [your setting]. One paragraph with the camera, the lens, the stock, the light and the grade, pasted word for word into every prompt of the job.",
  "veo-3.1": "[your subject] in [your setting]. Framing and subject stay as in the start image. One paragraph with the camera, the lens, the stock, the light and the grade, pasted word for word into every prompt of the job."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}