{
 "slug": "look-commercial",
 "name": "Commercial",
 "category": "look",
 "group": "By setting",
 "media": [
  "image",
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "Desire and recognition: brighter, cleaner, more vivid than real life.",
 "use_when": "TV and cinema ads, paid social hero ads.",
 "phrase": "bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights",
 "pitfalls": [
  {
   "text": "The product colour is sacred: packaging and logo colours stay on the approved brand values in every shot.",
   "evidence": "practitioner",
   "source": "The Director Chair colour grading guide"
  },
  {
   "text": "Name the look in the prompt and still grade in the edit: generated clips drift in colour between generations, and one matching pass makes them read as one film.",
   "evidence": "measured",
   "source": "The Director Chair colour grading guide"
  }
 ],
 "per_model": [],
 "external_refs": [
  {
   "site": "shotdeck",
   "url": "https://shotdeck.com/",
   "what": "real film frames to search by framing and lens (paid, link only)"
  },
  {
   "site": "flim",
   "url": "https://flim.ai/",
   "what": "film and ad stills to search by text or image (free tier, link only)"
  }
 ],
 "licensed": [],
 "site_names": [],
 "related": [
  "softbox-light",
  "look-corporate"
 ],
 "rights": "own-work",
 "evidence": "film-craft",
 "source": {
  "url": null,
  "note": "Own synthesis in the Director Chair colour grading guide"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/look/look-commercial",
 "markdown": "https://directorchair.ai/look/look-commercial.md",
 "prompts": {
  "nano-banana-pro": "Bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights. [your subject] in [your setting].",
  "nano-banana-2": "Bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights. [your subject] in [your setting].",
  "gpt-image": "A photograph of [your subject] in [your setting].\nDetails: bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights\nExclusions: no extra text, no watermark, no logo.",
  "seedream-5": "Bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights. [your subject] in [your setting].",
  "seedance-2.5": "Global look: bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights\nScene: [your subject] in [your setting].\nShot 1 (0:00 to 0:05): one continuous shot",
  "seedance-2.0": "Global look: bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights\nScene: [your subject] in [your setting].\nShot 1: one continuous shot",
  "kling-3": "[your subject]. The scene is [your setting]. Bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights.",
  "veo-3.1": "[your subject] in [your setting]. Framing and subject stay as in the start image. Bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}