{
 "slug": "edit-ticking-effects-list",
 "name": "Ticking effects list",
 "category": "preset",
 "group": "Edit styles",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The viewer sees a counted promise being kept in real time.",
 "use_when": "Capability reels, list reels, launch teasers, portfolio reels.",
 "phrase": "a locked medium shot, a checklist panel in the right third from the first frame, one item per second, each item's name appearing in its own effect on the word, the checklist ticking along",
 "pitfalls": [
  {
   "text": "An effect more than 0.2 seconds off its own name, a checklist missing from frame 0, or a counter that does not advance: each is a listed failure.",
   "evidence": "practitioner",
   "source": "Director Chair measurement of a published short, Oct 2026"
  },
  {
   "text": "Measured: the fastest pace in the library, 6.83 visual changes per 10 seconds with a median segment of 1.2 seconds, and only 36 spoken words. It never feels random because the counter explains every change.",
   "evidence": "measured",
   "source": "Director Chair measurement of a published short, 22 Oct 2026"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "checklist-tracker",
  "visible-counter",
  "edit-does-the-word",
  "type-behind-head",
  "word-drop",
  "format-every-line-an-effect"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": "https://www.tiktok.com/@justyn.ai/video/7697695105112755477",
  "note": "Our own reading and measurement of a TikTok by @justyn.ai, posted 17 Oct 2026. The clip is a third-party reference and is not shown; the words here are ours"
 },
 "body": "## Measured on the reference\n\n| What | Value |\n|---|---|\n| Length | 20.5 s |\n| Aspect | 9:16 |\n| Visual changes per 10 s | 6.83 |\n| Median segment | 1.2 s |\n| First visual change | 0.97 s |\n| First spoken word | 0.0 s |\n| Spoken words per second | 1.78 |\n| Loudness, integrated | -14.1 LUFS |\n| True peak | -1.3 dBTP |\n| Sound floor | -31.6 dBFS (a bed under the voice) |\n| Face in sampled frames | 93 percent, middle third |\n| Plays, saves | 61,200 plays, 8.3 percent saved (read 22 Oct 2026) |\n| Against the account's median | 12 times |\n\n## The recipe\n\n1. A locked medium shot, the face at about half the height.\n2. A checklist panel fills the right third for the whole video: brand-colour ground, numbered items, the current item in white, a counter on top and a total at the bottom.\n3. Frame 0 carries the promise in large serif at the top left, a count and a duration, plus a two-line hook caption that is gone by 1.5 seconds.\n4. Then one item per 1.0 to 1.3 seconds: the speaker says the name, the name appears in the left two thirds in its own effect, the checklist ticks.\n5. Cut to a full-frame card only when the item is a card.\n6. A bed under the voice and a hit on each item. Voice at -14 LUFS, true peak at or under -1.3 dBTP.\n\n## Not for\n\nEmotional stories, testimonials, long explanations, regulated sectors.",
 "shown_with": null,
 "url": "https://directorchair.ai/preset/edit-ticking-effects-list",
 "markdown": "https://directorchair.ai/preset/edit-ticking-effects-list.md",
 "prompts": {
  "chat": "Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is ticking effects list: the viewer sees a counted promise being kept in real time. How it works: a locked medium shot, a checklist panel in the right third from the first frame, one item per second, each item's name appearing in its own effect on the word, the checklist ticking along. It is right for: capability reels, list reels, launch teasers, portfolio reels. An effect more than 0.2 seconds off its own name, a checklist missing from frame 0, or a counter that does not advance: each is a listed failure. Measured: the fastest pace in the library, 6.83 visual changes per 10 seconds with a median segment of 1.2 seconds, and only 36 spoken words. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}