{
 "slug": "preset-broll-pass",
 "name": "B-roll pass: show or explain",
 "category": "preset",
 "group": "Production",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "Every line that needs a picture gets one, and the brand's library grows with each video.",
 "use_when": "Any edit of a talking take or a script before a shoot.",
 "phrase": "for each line ask whether a picture must show something concrete or explain something abstract; film the concrete, animate the abstract, and pitch at most three new ideas per video",
 "pitfalls": [
  {
   "text": "Ideas only until approved: two or three directions as stills first, and only the chosen one is animated.",
   "evidence": "practitioner",
   "source": "Director Chair notes on B-roll that pitches itself (Josh Blatchford) and Director Chair field notes on b-roll"
  },
  {
   "text": "Search the brand's own footage and existing graphics before pitching anything new. Generation comes last, with the credits shown first.",
   "evidence": "practitioner",
   "source": "Director Chair notes on B-roll that pitches itself (Josh Blatchford)"
  },
  {
   "text": "Build a graphic as a template with its values as inputs, so the next video reuses it with new data.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on b-roll"
  },
  {
   "text": "A graphic stays on screen long enough to read: at least 1.5 seconds plus about 0.3 seconds per word on it. A house rule of thumb, not a measured norm.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on b-roll"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "insert-on-the-word",
  "five-shot-sequence",
  "semantic-compounding",
  "format-broll-voiceover"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on B-roll that pitches itself (Josh Blatchford) and Director Chair field notes on b-roll"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/preset/preset-broll-pass",
 "markdown": "https://directorchair.ai/preset/preset-broll-pass.md",
 "prompts": {
  "chat": "Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is b-roll pass: show or explain: every line that needs a picture gets one, and the brand's library grows with each video. How it works: for each line ask whether a picture must show something concrete or explain something abstract; film the concrete, animate the abstract, and pitch at most three new ideas per video. It is right for: any edit of a talking take or a script before a shoot. Ideas only until approved: two or three directions as stills first, and only the chosen one is animated. Search the brand's own footage and existing graphics before pitching anything new. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}