{
 "slug": "preset-feature-drop",
 "name": "Feature drop",
 "category": "preset",
 "group": "Motion graphics",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "One problem, one answer, and the real screen as the proof, in under half a minute.",
 "use_when": "Announcing one feature of a software product, 15 to 25 seconds.",
 "phrase": "hook, the problem, the reveal of the name, the product on screen, proof numbers ticking up, three features, the call to action",
 "pitfalls": [
  {
   "text": "Beat lengths timed off two launch clips of 12 to 15 seconds: hook 2.5 seconds, problem 3, reveal 2.5, product 4, numbers 3, features 3, call to action 3.",
   "evidence": "measured",
   "source": "Director Chair field notes on motion graphics"
  },
  {
   "text": "Something readable by 1.5 seconds and a change every 1 to 2.5 seconds; never a fully static hold.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "script-launch-arc",
  "count-up-number",
  "word-slide-up",
  "format-motion-graphics",
  "preset-code-motion-ad"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on motion graphics"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/preset/preset-feature-drop",
 "markdown": "https://directorchair.ai/preset/preset-feature-drop.md",
 "prompts": {
  "chat": "Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is feature drop: one problem, one answer, and the real screen as the proof, in under half a minute. How it works: hook, the problem, the reveal of the name, the product on screen, proof numbers ticking up, three features, the call to action. It is right for: announcing one feature of a software product, 15 to 25 seconds. Beat lengths timed off two launch clips of 12 to 15 seconds: hook 2.5 seconds, problem 3, reveal 2.5, product 4, numbers 3, features 3, call to action 3. Something readable by 1.5 seconds and a change every 1 to 2.5 seconds; never a fully static hold. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}