{
 "slug": "preset-objection-demo",
 "name": "The product answers the objections",
 "category": "preset",
 "group": "Concepts",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "Turns the doubts people voice about a product into a demonstration.",
 "use_when": "New products with sceptics, AI tools, anything people say cannot be done.",
 "phrase": "list what people say the product cannot do; one short line per objection; the product performs each line on screen as it is said, with no claim in between",
 "pitfalls": [
  {
   "text": "Collect the objections from real comments this week, not from imagination.",
   "evidence": "practitioner",
   "source": "Director Chair notes on a published campaign (mechanism)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "preset-ugc-one-table",
  "proof-first"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Mechanism in our own words from Director Chair notes on a published campaign; the creative itself is third-party and not used"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/preset/preset-objection-demo",
 "markdown": "https://directorchair.ai/preset/preset-objection-demo.md",
 "prompts": {
  "chat": "Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is the product answers the objections: turns the doubts people voice about a product into a demonstration. How it works: list what people say the product cannot do; one short line per objection; the product performs each line on screen as it is said, with no claim in between. It is right for: new products with sceptics, AI tools, anything people say cannot be done. Collect the objections from real comments this week, not from imagination. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}