{
 "slug": "preset-packshot-launch",
 "name": "Packshot launch",
 "category": "preset",
 "group": "Motion graphics",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The product is on screen in almost every second, and each beat answers the buyer's next question.",
 "use_when": "Launching a physical product from photos, 18 to 22 seconds.",
 "phrase": "the promise, the packshot resolving from blur with a light sweep, real angle photos one per second, three callouts drawn to the details, the specs, the product in use, the offer card with the price",
 "pitfalls": [
  {
   "text": "The beat lengths are designed from measured pacing but not yet timed off a film of this exact kind; replace them when such a film is measured.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  },
  {
   "text": "The order follows the buyer's questions: what is it, what does it look like, what does it do, what are the numbers, how do I live with it, what does it cost.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "ken-burns-still",
  "object-reveal",
  "insert-shot",
  "format-motion-graphics"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on motion graphics"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/preset/preset-packshot-launch",
 "markdown": "https://directorchair.ai/preset/preset-packshot-launch.md",
 "prompts": {
  "chat": "Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is packshot launch: the product is on screen in almost every second, and each beat answers the buyer's next question. How it works: the promise, the packshot resolving from blur with a light sweep, real angle photos one per second, three callouts drawn to the details, the specs, the product in use, the offer card with the price. It is right for: launching a physical product from photos, 18 to 22 seconds. The beat lengths are designed from measured pacing but not yet timed off a film of this exact kind; replace them when such a film is measured. The order follows the buyer's questions: what is it, what does it look like, what does it do, what are the numbers, how do I live with it, what does it cost. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}