{
 "slug": "preset-problem-in-daily-life",
 "name": "Problem in daily life",
 "category": "preset",
 "group": "Motion graphics",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "It opens on the problem already happening, so the product arrives as the answer.",
 "use_when": "Physical products that fix an everyday annoyance, 15 to 20 seconds.",
 "phrase": "frame 0 is a real in-use photo of the problem with one line of text; then the product enters, two callouts on the detail that solves it, one photo of the after, the offer",
 "pitfalls": [
  {
   "text": "The beat lengths are designed from measured pacing but not yet timed off a film of this exact kind; replace them when such a film is measured.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  },
  {
   "text": "It follows the frame 0 finding of a measured short-form study: 18 of the 20 strongest clips open on something already happening.",
   "evidence": "measured",
   "source": "Director Chair field notes on motion graphics"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "stakes-in-frame-zero",
  "high-contrast-hook",
  "preset-packshot-launch"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on motion graphics"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/preset/preset-problem-in-daily-life",
 "markdown": "https://directorchair.ai/preset/preset-problem-in-daily-life.md",
 "prompts": {
  "chat": "Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is problem in daily life: it opens on the problem already happening, so the product arrives as the answer. How it works: frame 0 is a real in-use photo of the problem with one line of text; then the product enters, two callouts on the detail that solves it, one photo of the after, the offer. It is right for: physical products that fix an everyday annoyance, 15 to 20 seconds. The beat lengths are designed from measured pacing but not yet timed off a film of this exact kind; replace them when such a film is measured. It follows the frame 0 finding of a measured short-form study: 18 of the 20 strongest clips open on something already happening. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}