{
 "slug": "preset-process-reel",
 "name": "Process reel for a service",
 "category": "preset",
 "group": "Motion graphics",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "An invisible service becomes visible as steps, a result and the people behind it.",
 "use_when": "Service companies, agencies, trades, 20 to 25 seconds.",
 "phrase": "the result photo with the promise on frame 0, the process as numbered steps joined by a drawn line, before and after behind a moving divider, three result numbers, one client quote word for word, the team, the call to action",
 "pitfalls": [
  {
   "text": "The beat lengths are designed from measured pacing but not yet timed off a film of this exact kind; replace them when such a film is measured.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  },
  {
   "text": "A single real case told from before to after is more believable than a list of capabilities.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on motion graphics"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "high-contrast-hook",
  "count-up-number",
  "proof-first",
  "preset-broll-pass"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on motion graphics"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/preset/preset-process-reel",
 "markdown": "https://directorchair.ai/preset/preset-process-reel.md",
 "prompts": {
  "chat": "Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is process reel for a service: an invisible service becomes visible as steps, a result and the people behind it. How it works: the result photo with the promise on frame 0, the process as numbered steps joined by a drawn line, before and after behind a moving divider, three result numbers, one client quote word for word, the team, the call to action. It is right for: service companies, agencies, trades, 20 to 25 seconds. The beat lengths are designed from measured pacing but not yet timed off a film of this exact kind; replace them when such a film is measured. A single real case told from before to after is more believable than a list of capabilities. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}