{
 "slug": "preset-spec-commercial",
 "name": "The commercial for a fear",
 "category": "preset",
 "group": "Concepts",
 "media": [
  "video"
 ],
 "checked": "2026-10-13",
 "effect": "Satire that makes a real worry visible by advertising its fake cure.",
 "use_when": "Cause campaigns, awareness, brands with a sense of humour.",
 "phrase": "take a fear the audience already talks about and make a proud, glossy commercial for a company that would profit from it, in the grammar of a real category ad",
 "pitfalls": [
  {
   "text": "A green or purpose-driven audience can turn on AI-made creative itself; check the audience before using generated footage.",
   "evidence": "practitioner",
   "source": "Director Chair notes on a published campaign (comments)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "look-commercial"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Mechanism in our own words from Director Chair notes on a published campaign"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/preset/preset-spec-commercial",
 "markdown": "https://directorchair.ai/preset/preset-spec-commercial.md",
 "prompts": {
  "chat": "Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is the commercial for a fear: satire that makes a real worry visible by advertising its fake cure. How it works: take a fear the audience already talks about and make a proud, glossy commercial for a company that would profit from it, in the grammar of a real category ad. It is right for: cause campaigns, awareness, brands with a sense of humour. A green or purpose-driven audience can turn on AI-made creative itself; check the audience before using generated footage. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}