{
 "slug": "angles-before-hooks",
 "name": "Angles before hooks",
 "category": "publish",
 "group": "Before posting",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "Tests answer the bigger question first.",
 "use_when": "Planning a round of creative tests.",
 "phrase": "test two to five angles, each with its own natural hook, then three or four hooks inside the winning angle",
 "pitfalls": [
  {
   "text": "A hook belongs to its angle and does not carry across angles; five hooks on one angle are one data point.",
   "evidence": "practitioner",
   "source": "Director Chair field notes on hooks and ideas"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "test-matrix-one-variable",
  "hook-three-jobs"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on hooks and ideas"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/publish/angles-before-hooks",
 "markdown": "https://directorchair.ai/publish/angles-before-hooks.md",
 "prompts": {
  "chat": "Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is angles before hooks: tests answer the bigger question first. How it works: test two to five angles, each with its own natural hook, then three or four hooks inside the winning angle. It is right for: planning a round of creative tests. A hook belongs to its angle and does not carry across angles; five hooks on one angle are one data point. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}