{
 "slug": "creator-ads-on-performance",
 "name": "Creator ads paid on performance",
 "category": "publish",
 "group": "Paid",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "Many different ads from people who use the product, paid for by what performs.",
 "use_when": "Self-serve products with organic pull and a Meta budget.",
 "phrase": "pay each creator a share of the spend behind their own ads, with a monthly floor for a video quota, and give them the product and the news, not a script",
 "pitfalls": [
  {
   "text": "One company's account of its own programme: 50 creators making 500 to 600 ads a month. The money figures are the builder's own and the spend behind them is not given.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow)"
  },
  {
   "text": "Keep ads different in person, setting, words or format. Meta's own engineering post says similar ads get overlapping codes; the often-quoted 60 percent cut-off has no Meta source.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow)"
  },
  {
   "text": "Choose creators for the gaps in the ad library, one per kind of buyer, not for follower numbers.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "plain-for-technical-buyers",
  "ai-as-test-bench",
  "preset-ugc-one-table"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/publish/creator-ads-on-performance",
 "markdown": "https://directorchair.ai/publish/creator-ads-on-performance.md",
 "prompts": {
  "chat": "Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is creator ads paid on performance: many different ads from people who use the product, paid for by what performs. How it works: pay each creator a share of the spend behind their own ads, with a monthly floor for a video quota, and give them the product and the news, not a script. It is right for: self-serve products with organic pull and a Meta budget. One company's account of its own programme: 50 creators making 500 to 600 ads a month. Keep ads different in person, setting, words or format. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}