{
 "slug": "feed-a-breakout",
 "name": "Feed a breakout",
 "category": "publish",
 "group": "Posting",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "A hit becomes a higher baseline, not a one-off.",
 "use_when": "The 48 hours after a post takes off.",
 "phrase": "after a breakout, post the next piece on the same promise within 48 hours",
 "pitfalls": [
  {
   "text": "The measured account posted two to five times in the 48 hours after each breakout.",
   "evidence": "measured",
   "source": "Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
  },
  {
   "text": "Its earlier breakouts, at 62,000 to 139,000 views, left the median where it was.",
   "evidence": "measured",
   "source": "Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "one-promise",
  "read-two-numbers"
 ],
 "rights": "own-work",
 "evidence": "measured",
 "source": {
  "url": null,
  "note": "Own words from Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/publish/feed-a-breakout",
 "markdown": "https://directorchair.ai/publish/feed-a-breakout.md",
 "prompts": {
  "chat": "Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is feed a breakout: a hit becomes a higher baseline, not a one-off. How it works: after a breakout, post the next piece on the same promise within 48 hours. It is right for: the 48 hours after a post takes off. The measured account posted two to five times in the 48 hours after each breakout. Its earlier breakouts, at 62,000 to 139,000 views, left the median where it was. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}