{
 "slug": "label-generated-footage",
 "name": "Label generated footage",
 "category": "publish",
 "group": "Posting",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "Viewers who find out later do not feel tricked.",
 "use_when": "Any video with generated people or scenes that could be taken for real.",
 "phrase": "set the platform's own AI label and its commercial-content setting before the post goes out",
 "pitfalls": [
  {
   "text": "Since 2 August 2026 AI-generated people in content are a labelling question in Europe.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Jean Phil"
  },
  {
   "text": "Set disclosures through the platform's own settings, per platform, as part of the posting step.",
   "evidence": "practitioner",
   "source": "Director Chair notes on AI UGC army (Jake Castillo)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "ai-as-test-bench",
  "honest-tension",
  "preset-odd-character"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on AI UGC army (Jake Castillo) and Director Chair notes on Jean Phil"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/publish/label-generated-footage",
 "markdown": "https://directorchair.ai/publish/label-generated-footage.md",
 "prompts": {
  "chat": "Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is label generated footage: viewers who find out later do not feel tricked. How it works: set the platform's own AI label and its commercial-content setting before the post goes out. It is right for: any video with generated people or scenes that could be taken for real. Since 2 August 2026 AI-generated people in content are a labelling question in Europe. Set disclosures through the platform's own settings, per platform, as part of the posting step. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}