{
 "slug": "long-form-first",
 "name": "Long form first, then the clips",
 "category": "publish",
 "group": "Posting",
 "media": [
  "video"
 ],
 "checked": "2026-11-13",
 "effect": "The shorts come from the best moments, already found.",
 "use_when": "Teams that make long videos and shorts from the same footage.",
 "phrase": "cut the finished long video first, then clip the shorts from that cut",
 "pitfalls": [
  {
   "text": "A head of content's reason: editors given 40 hours of raw footage did not send back the best clips, so they now get the finished 15-minute cut, without titles or music.",
   "evidence": "practitioner",
   "source": "Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow)"
  }
 ],
 "per_model": [],
 "external_refs": [],
 "licensed": [],
 "site_names": [],
 "related": [
  "pain-prize-news",
  "script-60s"
 ],
 "rights": "own-work",
 "evidence": "practitioner",
 "source": {
  "url": null,
  "note": "Own words from Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow)"
 },
 "body": "",
 "shown_with": null,
 "url": "https://directorchair.ai/publish/long-form-first",
 "markdown": "https://directorchair.ai/publish/long-form-first.md",
 "prompts": {
  "chat": "Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is long form first, then the clips: the shorts come from the best moments, already found. How it works: cut the finished long video first, then clip the shorts from that cut. It is right for: teams that make long videos and shorts from the same footage. A head of content's reason: editors given 40 hours of raw footage did not send back the best clips, so they now get the finished 15-minute cut, without titles or music. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing."
 },
 "licence": {
  "code": "MIT",
  "text": "CC BY 4.0",
  "third_party": "Clips and card texts inside a \"licensed\" block belong to their makers and are shown with permission and credit."
 }
}